About iAM

About:
One half of the Tom duo, Tom 1 is our Chief Operations Officer. Tom set up all the systems, so got to the naming first and so beat Tom 2 to the numbering system. Tom has worked on £750m of transformation and was lucky enough to learn from the best at Harvard. Sometimes called the Godfather, he's in charge of all operations and processes for iAM.

Superpower:
Having the number one after his name, rather than 2!

About:
The other (better 😍) half of the Tom duo, Tom 2 is our Chief Design Officer or 'flouncy diva' creative director, as the wider team affectionately knows him. He's a jeep-loving, check-shirt-wearing, fruity-tea-hater. Not that he likes name-dropping, but a few of the companies he's worked for include Dreamworks, Cartoon Network and Hasbro. Overall though, he's most proud to be the director/producer of the iAM brand & content library, marketing activities and bespoke client assignments. He especially enjoys whipping, ahem, motivating his beloved creative team into shape.

Superpower:
The queen ‘creative type’ diva of iAM HQ

About:

If there were a board game called ‘Ultimate Marketing Strategist’, Heidi would own several copies and find a way to win every time. With over a decade in education marketing, Heidi brings serious industry clout and a winning personality to boot. A puzzle enthusiast, she treats campaign challenges like cryptic crosswords, unravelling them with wit and logic. But wait... there’s more! Heidi adds to the growing iAM board game nerd collective, lifts heavy things on purpose (for some reason), and loves *checks notes* karaoke, stained-glass art, birdwatching and escape rooms. Eclectic and talented, we’re so grateful she’s part of the team! 

Superpower:

Solving anagrams faster than most people can read regular words. 

About:
Nik’s biography reads like a dating profile. Y’know; “Nik is a great listener - always there to help solve problems and offer advice. He spends time writing short stories, paints, is a great photographer and always has a smile on his face…” All true, like. Fact is, Nik is your ideal partnership manager - he’s got the credentials and swagger to back it up. He’s also a jack of all trades - when he’s not building lasting relationships, you’ll find this family man taxiing his daughter around or watching sports, including his beloved Aston Villa. A real charmer. Some people have all the luck.

Superpower:
Looks and acts younger than he actually is, convincingly.

About:
Just like the Terminator, Clare’s mind functions like a finely tuned supercomputer, seeking out and destroying problems with ruthless efficiency. Yes, Clare is our Programme Manager, And that means she organises scriptwriters, artists, and animators with the precision of a steely, heartless automaton. She’s the one responsible for making that ‘Course Roadmap’ from a mad fever dream to a reality. For Clare, a great Friday night is one spent alone with a bottle of wine and a complex spreadsheet, bringing order to the chaos and a plan to the workflow. But if you mess with the filters on that spreadsheet, it’s, “Hasta La Vista, Baby.”

Superpower:
Extraordinary ability to find missing things and solve problems creatively.

About:

Charlotte joins us as Creative Project Leader. That means all the fun of... ORGANISATION! Essentially, she looks after our in-house and external writers, artists and animators, deals with voiceover artists and ensures courses get built. A thankless task, but she does it with a smile. Outside work, Charlotte is a keen camper and rambler, loving the countryside but struggling to do it as often as she’d like because it’s tricky to do with a toddler in tow. Try saying that after a couple of drinks. Charlotte loves to travel, enjoys chocolate and wine (now you’re talking!) and joins the trend of iAM superstars who seem to love true crime novels and shows. She’s a perfect fit for our eclectic team. 

Superpower:                                                                Has a bag that contains everything she could possibly want. She says it’s the result of her time spent as a kid in the Brownies, but we think she’s secretly a wizard. 

About:
Jake is our Art & Content Director having previously served as Creative Manager, and plain old writer. Once upon a time he was also a musician and voiceover artist. He was even the voice of Darth Vader for a (very, very) short period. Now he directs animated content for iAM and writes lots of screenplays. Drawing on over 20 years' experience as a professional script and screenplay writer for some of the biggest brands in the UK, Jake lovingly crafts and polishes iAM courses until they shine like diamonds.

Superpower:
Crafting screenplays into well-baked story cakes.

About:

Numbers may be her day job, but Corina’s world is far more than just the spreadsheets and forecasts she has a natural flair for. Originally from Romania with a lyrical, soft accent to prove it, she’s happily settled in North Wales. Corina spends most of her free time outdoors, appreciating the fresh Welsh air with her young family and three dogs in tow. Professionally, Corina has experience with both banks and investment companies. Basically, if it’s financial, she’s on it. What else does she love? Lego and flowers. Essentially, Corina finds joy in structure and creativity. It’s no wonder she describes herself as “wholesome”. She really is. 

Superpower: Making some of the world's yummiest pancakes. See: wholesome. 

About:

Sophie has worked at loads of top businesses with transferable skills, so working with our commercial team should be a breeze. Outside work, Sophie has a wanderlust, travelling for months at a time through breathtaking parts of the world whenever possible. An unofficial member of iAM's exclusive book club (there’s an induction period), Sophie loves a psychological thriller or true crime novel / podcast / show. A hidden dark side, perhaps? Mwah-ha-ha!

Superpower:

Makes the best pornstar martini cocktail in the world!

About:

In her past life, Olivia spent her time teaching KS1 students. We’d describe that as “adorable chaos”, but she said it was more “like herding cats”. Thankfully, Olivia has swapped phonics drills and lost glue sticks for the equally lively world of marketing. Her experience offers us something priceless: a deep, lived understanding of how schools work. With her in the iAM mix, schools are in safer hands than ever. Outside work, Olivia finds joy everywhere, from gaming sessions on the switch, tie-dying whatever she can lay her hands on, and travelling the world to see BTS and other K-pop bands live. Y’know, like any self-respecting ARMY member should. 

Superpower: With heritage tied to the UK’s oldest family-run delicatessen, Olivia can put together a cheese board that deserves its own fan club. 

About:
Hailing from God’s own country, (does Leeds count?), our Steph is a reet skilled lass. Not only is she a former Olympic gravy swimmer and chief Yorkshire pud tester, she’s actually got a load of useful teaching and people skills. That’ll help her with her new role as iAMs chief client support. Or ‘Customer Delight Manager’ as we like to call it (sounds friendlier, right?) Don’t let our Yorkshire jokes put yer off, Steph is a northern powerhouse of intellect and is excited to sink her teeth into any problems our customers might have. Let’s say ow do to Steph. Working at iAM is waaaay better than workin’ da’n pit. Probably.

Superpower:
Will batter you at boardgames and is a voracious book reader.

About:
Having just joined us from Liverpool University, Hannah is determined to distinguish herself in the marketing world. That is, if she can adapt to regular working hours after all those long lie-ins - it’s a shock to the system for sure. Hannah has a passion for anything creative, so she’ll be a regular producing social content and talking to customers who get in touch. She’s also keen on bold content that pushes boundaries - a perfect fit for our disruptive team, then. If she’s not being creative, you’ll find her at the Maccies drive-through - or better yet, on the sofa in front of some rubbish telly. Some of those student habits are hard to break, right?

Superpower:
ALWAYS has a lip-balm with her.

About:

An iAM original, Hanna has risen through the ranks from junior to lead animator. It’s well deserved, too. She’s really put in the hours to hone her craft, creating rigs and rubber-hose to keep our little blue crew moving, and is now our very own in-house master animator/office queen. But her animation skills are just a tiny piece of what makes Hanna. She’s just at home in a quaint Victorian café as she is in a rock club. With hobbies ranging from hiking, climbing and reading graphic novels to building robots and painting miniatures, she’s always busy. If you need a sci-fi or fantasy book or TV series recommendation, or are just down for an obscure board game or two, give Hanna a call.

Superpower:                                             

It’s been established that Hanna is a cat whisperer – she can chill any savage beast. 

About:
The top dawg design and storyboard artist at iAM. Oliver enjoys fancy footwear (62 pairs and counting) and spending his time getting lost in the Welsh mountains. Oh, and he‘s also pretty pretty good with Adobe Creative Suite. Oliver has 20 years of experience on the design and storyboarding scene. A true traditionalist when it comes to planning our art using an actual pencil and paper. Oh yeah, he also is the North-Walian-Gangster-Rhyl-Massive. Not like the GLC, that would be hideous.

Superpower:
Jellyfish

About:
A wizard with words, and now featuring the appropriate hair/beard combo, Dani’s an iAM original. A former bank worker and, bizarrely, radio DJ, he swapped his calculator and microphone for a keyboard to let his creative side shine. Dani has written for websites, wrasslin’ magazines and even rap songs, but his true passion is heavy metal. Could you have guessed? When he’s not headbanging at a gig, he’ll be quaffing a cold beer in the garden with his little white cat, Jadzia.

Superpower:                                                               Has the power to perform religious ceremonies, provided they are pirate-themed.